Privacy Policy

Privacy
Policy

At Veni Pattern Design, we value your privacy and are committed to safeguarding your personal data. This privacy notice explains how we collect, use, and protect your personal information when you visit our website, regardless of your location. It also outlines your privacy rights and how the law ensures your protection.

PURPOSE OF THIS PRIVACY POLICY

This privacy notice provides information on how Veni Pattern Design collects and processes your personal data when you use our website or participate in an event. It also covers any data you may provide when signing up for our newsletter, purchasing a product or service, or entering a competition.

Please note, this website is not intended for children, and we do not knowingly collect data related to children.

CONTROLLER

Veni Pattern Design is the entity responsible for managing and controlling your personal data (referred to as "Veni," "we," "us," or "our" in this privacy notice).

If you have any questions regarding this privacy notice or wish to exercise your legal rights, please reach out to us using the contact details provided below.

CONTACT DETAILS

You can contact us at:
Veni Pattern Design
Viveka Seldahls Gata 5
412 49 Gothenburg
Sweden
Email: venipatterndesign@gmail.com

UPDATES TO THE PRIVACY NOTICE AND YOUR RESPONSIBILITY TO INFORM

Ensuring the accuracy and currency of your personal data is essential. Kindly notify us of any changes to your personal information during your relationship with us.

THIRD PARTY LINKS

This website may contain links to third-party websites, plug-ins, and applications. Interacting with these links or enabling such connections could allow third parties to collect or share your data. We do not have control over these third-party websites and are not responsible for their privacy policies.

DEFINITION AND TYPES OF PERSONAL DATA WE COLLECT

Personal data, also referred to as personal information, encompasses any information that identifies an individual. It does not include anonymous data, where identifying details have been removed.

We may collect, use, store, and transfer various types of personal data, categorized as follows:

Identity Data: Includes first name, last name, title, date of birth, and gender.
Contact Data: Includes billing address, delivery address, email address, and telephone number.
Financial Data: Includes bank account details, card details, and Swish information.
Transaction Data: Includes records of payments made to or received from you, as well as details of the products and services you have purchased, including the specific stores involved.
Technical Data: Includes internet protocol (IP) address, browser type and version, time zone settings, location, browser plug-in details, operating system, platform, and other technologies used to access this website.
Profile Data: Includes your username and password, purchase history, interests, preferences, sizes, feedback, and survey responses.
Usage Data: Includes information about how you use our website, products, and services.
Marketing and Communications Data: Includes your preferences for receiving marketing communications from us and third parties, as well as your communication preferences.

Additionally, we collect, use, and share Aggregated Data—such as statistical or demographic information—for various purposes. While this data may be derived from your personal data, it is not considered personal data under the law, as it does not directly or indirectly reveal your identity.

Special Categories of Personal Data
We do not collect any Special Categories of Personal Data, which include details about your race, ethnicity, religious or philosophical beliefs, sexual orientation, health, genetic or biometric data, political opinions, trade union membership, or sex life. Similarly, we do not collect information regarding criminal convictions or offenses.

FAILURE OF PROVIDING PERSONAL DATA

If we are required by law or the terms of a contract with you to collect personal data, and you fail to provide the requested information, we may be unable to fulfill the contract we have with you or are attempting to establish (for instance, providing goods or services). In such cases, we may need to cancel a product or service you have with us, but we will inform you of this at the time.

HOW IS YOUR PERSONAL DATA COLLECTED

We collect data about you using various methods, including:

1. Direct Interactions
You may provide us with your Identity, Contact, and Financial Data by filling out forms or communicating with us via post, phone, email, or other channels. This includes personal data you share when you:

Purchase or show interest in our products or services, either in-store or through our website.
Create an account on our website.
Subscribe to our newsletter.
Request marketing materials from us.
Provide additional information to verify your personal ID.
Enter competitions, promotions, or surveys.
Submit a product review.
Reach out to customer service for assistance.

2. Automated Technologies or Interactions
When you interact with our website, we may automatically collect Technical Data about your devices, browsing behavior, and usage patterns. This data is gathered using cookies, server logs, and similar technologies. Additionally, we may obtain Technical Data about you from other websites that use our cookies.

WHAT ARE COOKIES AND HOW WE USE THEM

A cookie is a small file placed on your computer’s hard drive with your permission. Once added, cookies help analyze web traffic or notify you when you visit specific websites. They enable web applications to recognize you as an individual and tailor their functionality to your preferences by gathering and remembering information about your likes and needs.

We use traffic log cookies to determine which pages are being visited. This allows us to analyze website traffic data and improve our site to better meet customer needs. The information collected is used solely for statistical analysis.

Cookies play a key role in enhancing your experience by helping us identify the pages you find useful and those you do not. They do not provide access to your computer or any personal information you have not explicitly shared with us.

You have the option to accept or decline cookies. While most web browsers accept cookies by default, you can adjust your browser settings to decline them if you prefer. However, doing so may limit your ability to fully utilize certain features of our website.

REMOVING YOUR PERSONAL DATA

You have the right to withdraw your consent for marketing or the use of your personal data at any time. You can do so by clicking the unsubscribe link included in each marketing email we send or by contacting us at venipatterndesign@gmail.com.

HOW WE USE YOUR PERSONAL DATA

Below is a summary of the purposes for which we use your personal data, along with the corresponding types of data and legal bases for processing. Please note that we may process your data under multiple lawful grounds depending on the specific purpose.

To register you as a new customer:
- Type of data: Identity, Contact
To process and deliver your order, including managing payments, fees, and charges:
- Type of data: Identity, Contact, Financial, Transaction, Marketing and Communications
To manage our relationship with you, including:
- Notifying you about changes to our terms or privacy policy.
- Requesting feedback through reviews or surveys.
- Type of data: Identity, Contact, Profile, Marketing and Communications
To facilitate your participation in events, prize draws, competitions, or surveys:
- Type of data: Identity, Contact, Profile, Usage, Marketing and Communications
To administer and protect our business and website:
- Type of data: Identity, Contact, Technical
To deliver relevant website content and advertisements tailored to your preferences:
- Type of data: Identity, Contact, Profile, Usage, Marketing and Communications, Technical
To manage our after-sales relationship with you, including:
- Assisting with orders.
- Contacting you regarding product recalls or order-related issues.
- Type of data: Identity, Contact, Profile, Transaction
To analyze data and improve our website, products/services, marketing efforts, and customer experiences:
- Type of data: Technical, Usage
To provide suggestions and recommendations about products or services you may find interesting:
- Type of data: Identity, Contact, Technical, Usage, Profile

MARKETING

We aim to offer you choices regarding the use of your personal data, especially for marketing and advertising purposes. Our goal is to provide relevant information that we believe will be valuable and helpful to you.

PROMOTIONAL OFFERS FROM US

We may use your Identity, Contact, Technical, Usage, and Profile Data to assess what we believe you may want or need, or what might interest you. This helps us determine which products, services, and offers are most relevant to you (referred to as “marketing”).

You will receive marketing communications from us if you have requested information or purchased goods or services from us, provided you have not opted out of receiving such communications. Additionally, if you provided your details when entering a competition or registering for a promotion and gave consent during that process, you will also receive marketing communications from us.

OPTING OUT

You can request that we or third parties stop sending you marketing messages at any time by contacting us at venipatterndesign@gmail.com.

Opting out of marketing communications will not affect your receipt of non-marketing messages from us, such as those related to products you've ordered or responses to customer service inquiries.

DISCLOSURES OF YOUR PERSONAL DATA

We may sell, transfer, or merge parts of our business or assets with third parties. Alternatively, we may seek to acquire or merge with other businesses. In the event of such a change, the new owners may use your personal data in the same way outlined in this privacy notice. We require all third parties to uphold the security of your personal data and handle it in accordance with the law. We do not permit our third-party service providers to use your personal data for their own purposes; they are only allowed to process your data for specified purposes and in line with our instructions.

TRANSFERRING DATA OUTSIDE OF THE EEA

Some of our external third-party service providers are located in the USA, outside the European Economic Area (EEA), which means their processing of your personal data may involve transferring data outside the EEA. Whenever we transfer your personal data outside the EEA, we take steps to ensure that a comparable level of protection is applied. If we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield, which requires them to provide a similar level of protection for personal data exchanged between Europe and the U.S. For more information, please visit EU-US Privacy Shield. If you would like more details about the specific mechanism we use when transferring your personal data outside the EEA, please contact us.

DATA SECURITY

We have implemented appropriate security measures to protect your personal data from accidental loss, unauthorized use or access, alteration, or disclosure. Furthermore, we restrict access to your personal data to employees, agents, contractors, and other third parties who need it for business purposes. They will only process your data in accordance with our instructions and are bound by confidentiality obligations.

We have established procedures to handle any suspected personal data breaches and will notify you and any relevant regulator of a breach when legally required to do so.

DATA STORAGE

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including meeting any legal, accounting, or reporting obligations.

To determine the appropriate retention period, we consider factors such as the nature and sensitivity of the data, the potential risk of harm from unauthorized access or disclosure, the purposes for which we process your data, and whether these purposes can be achieved through other means, along with any applicable legal requirements.

By law, we are required to retain basic customer information (including Contact, Identity, Financial, and Transaction Data) for six years after you cease being a customer for tax purposes. We also retain this basic information for seven years after your most recent purchase or to address any after-sales queries you may have. Customer profile data, which you have consented to us retaining in order to keep you updated on our products, services, and events, will be kept until you request its deletion or for seven years following your most recent active interaction with us (such as opening or clicking on an email), whichever is shorter.

In certain circumstances, you can request that we delete your data by contacting venipatterndesign@gmail.com.

We may also anonymize your personal data (so it can no longer be linked to you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

YOUR LEGAL RIGHTS

In certain circumstances, you have rights under data protection laws regarding your personal data, including the right to:

Request access to your personal data.
Request correction of your personal data.
Request deletion of your personal data.
Object to the processing of your personal data.
Request restriction of the processing of your personal data.
Opt out of automated profiling of your personal data.
Request the transfer of your personal data.
Withdraw consent for the processing of your personal data.

If you wish to exercise any of these rights, please contact us at venipatterndesign@gmail.com.

NO FEE IS USUALLY REQUIRED

You will not be required to pay a fee to access your personal data (or to exercise any of your other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. In such cases, we may also refuse to fulfill your request.

WHAT WE MAY NEED FROM YOU

We may need to ask for specific information from you to verify your identity and confirm your right to access your personal data (or exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to unauthorized individuals. Additionally, we may reach out to request further information related to your request to help expedite our response.

TIME TO RESPOND

We aim to respond to all legitimate requests within 24 hours. However, if your request is particularly complex or if you have submitted multiple requests, it may take us longer. In such cases, we will inform you and provide updates on the progress.